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"Making Money While Making a Difference: Is It Really That Easy?" | Harvard Thinks Green
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I believe it is possible if plan and implementation is free from vested interest and green objective...damage is done deliberately for interest of someone who profit...
So who is the main culprit ?? The businessmen or the shareholders ?? Or are share holders only an excuse for the businessmen not to invest heavily on green initiatives and make more money ?? Well since these questions can be a base of a good argument we can start asking ourselves what do we wish to do. The answers are not as complicated as it may seem, which is, "Re-write certain rules", "Drift away from the paradigm" and the likes often used by such thinkers and researchers. But is it practical ?? These could be a hard hitting and a tough call for the already existing enterprises (big or small). However, a start-up do have the liberty and the flexibility to accommodate green initiatives. Such investments may also be used to earn premium on your services/products.
Very true...not only that one could make money while making a difference ...on parallel involvement either an individual or a society / community could supplement income in spare time while involving in local environmental issues specially concerning conservation and reuses of treated wastewater